Most brands on Faire are invisible.
You're on the platform, but not optimized for it. The brands winning on Faire aren't just listed — they're engineered to rank, convert, and retain.
73%
of Faire brands never crack 100 active retailers
Most plateau within 6–12 months of launch
60%
of first-time Faire buyers never reorder
Retailer LTV is being left on the table
#1
lever for Faire growth is algorithm visibility
Most brands don't know how it ranks products
0
brands we've audited had a complete Faire strategy
There is always a structural gap costing revenue
The Faire algorithm is not neutral
Faire surfaces brands based on response time, order acceptance rate, catalog completeness, product imagery, fill rate, and retailer review velocity. Most brands have no idea they're being penalized on 3–4 of these signals simultaneously.
Retailer churn is silent and expensive
A retailer who buys once and disappears costs you the acquisition without the LTV. Most brands have no reorder strategy, no win-back outreach, and no email channel built for wholesale relationships.
The Faire Growth Audit finds every leak
We review your full Faire presence — storefront, catalog, pricing, outreach, algorithm health, and email/marketing channel — and hand you a prioritized action plan with clear next steps, not just observations.
What the audit covers
Six structured modules. Every one graded and tied to specific, actionable recommendations.
Module 01
Brand Profile & Storefront
First impressions determine whether a buyer goes deeper or moves on.
Brand story, photography, and banner — does it build immediate trust with a retail buyer?
About section completeness and keyword alignment with Faire's discovery filters
Minimum order, reorder minimums, and terms — are they competitive for your category?
Return policy, shipping terms, and net terms setup
Review count and recency — social proof signals to new buyers
Module 02
Catalog & Pricing Analysis
Your product presentation is your sales rep on Faire. Most catalogs undersell.
Product title structure, keyword usage, and searchability within Faire
Photography review — primary images, lifestyle shots, detail images, and lifestyle context
Product descriptions and retailer-facing selling points (not just consumer copy)
Wholesale pricing, MSRP, and margin structure — are keystone margins maintained?
Case pack configurations and SKU mix — are you making it easy to hit MOQ?
Seasonal collections and featured product selection
Module 03
Retailer Acquisition & Outreach
Growth on Faire is proactive. Are you reaching the right buyers?
Faire Direct link usage and DTC-to-wholesale conversion infrastructure
Outreach message quality, targeting filters, and buyer segment selection
New buyer offers, intro discounts, and free shipping threshold strategy
Trade show and event integration — are you capturing Faire leads offline?
Response time score and how it affects your algorithmic ranking
Module 04
Order, Reorder Rate & Retailer LTV
Acquisition is only the beginning. Reorder rate is where Faire brands actually win.
The Faire dashboard shows surface-level totals. We go deeper — running structured analysis on your full order history to surface patterns by retailer, product, geography, and time that the dashboard won't show you.
What the analysis covers
AOV trends
Retailer cohorts
Reorder intervals
LTV by tier
SKU-level mix
Lapsed buyer segments
Seasonal patterns
Geographic concentration
Module 05
Faire Algorithm & Search Visibility
Faire's discovery engine has rules. Are you working with it or against it?
Algorithmic health score — response time, order acceptance, fulfillment accuracy, fill rate
Keyword and category tagging across your full product catalog
Product positioning within Faire's category and subcategory rankings
Badges status — Best Seller, Top Shop, New Arrivals, and how to earn them
Faire search result positioning and organic discovery rate
Module 06
Email & Marketing Channel
Faire-native email is underused. Your external email strategy for wholesale may not exist.
Faire's built-in email tools — are you using curated collections, new arrival announcements, and seasonal campaigns?
Post-order and reorder reminder infrastructure via Faire's messaging
External email strategy for wholesale relationships (Klaviyo or equivalent)
Faire Direct marketing — driving existing DTC customers to order wholesale
Retailer onboarding sequence — do new buyers know how to succeed with your products?
What you receive
Every audit includes the same structured deliverables. No vague recommendations, no generic slide decks.
| Deliverable | What it includes |
|---|---|
| Branded Audit Report | Full findings across all 6 modules with grades, data analysis, and annotated screenshots |
| Prioritized Action Plan | Ranked list of fixes and opportunities — Critical, High, Medium — with estimated revenue impact |
| Storefront Scorecard | Module-level grades with benchmark comparisons for your Faire category |
| Algorithm Health Checklist | Line-by-line status of every Faire ranking signal your account is being measured on |
| Catalog Optimization Notes | Product-by-product notes on titles, descriptions, photography gaps, and pricing flags |
| 30-Day Quick Win Plan | The 5–8 changes you can implement immediately with the highest expected impact |
| 60-Min Debrief Call | Walkthrough of findings, Q&A on recommendations, and alignment on next steps |
How it works
Start to finish in 7 business days. No long onboarding. No back-and-forth.
1
Day 1
Intake & Access
You complete a short intake form, grant read-only access to your Faire account, and export your Faire order CSV. We confirm your category, goals, and any known pain points. No lengthy kickoff meeting required.
2
Days 1–5
Full Audit Execution
We systematically work through all six modules — pulling Faire data, running order CSV analytics, benchmarking against category standards, reviewing outreach history, email setup, and algorithm health signals.
3
Days 5–7
Report Build & Delivery
Your full branded audit report is assembled, reviewed, and delivered. Includes the complete deliverable package: HTML report, action plan, scorecard, order analytics, catalog notes, and 30-day quick win plan.
4
Day 7–8
Debrief Call
60-minute walkthrough of everything we found. We walk the report with you, answer questions, and align on which recommendations to prioritize first based on your current bandwidth and goals.
Is this the right fit?
The Faire Growth Audit is built for a specific type of brand. Here's how to tell.
✓ Great fit
You've been on Faire 6+ months and growth has plateaued
You have active retailers but low reorder rates
You're getting views or clicks but low conversion to orders
You've never audited your algorithm signals or catalog completeness
You want a clear, prioritized action plan — not more guesswork
Your Faire revenue is meaningful but not growing
✕ Not the right fit
You launched on Faire in the last 30 days (too early to audit meaningfully)
You have fewer than 5 completed orders on the platform
You're looking for someone to run your Faire account for you (that's an ongoing engagement)
You don't have admin access to your own Faire account
Investment
Fixed fee. No retainer required. Delivered in 7 business days.
Get your Revenue Roadmap
Faire Growth Audit
$2,000 one-time
Delivered in 7 business days · Fixed scope · No surprises
Brand Profile & Storefront Review
Catalog & Pricing Analysis
Retailer Acquisition & Outreach Audit
Order History Analytics (AOV, Cohorts, LTV)
Faire Algorithm & Search Visibility
Email & Marketing Channel Review
Full Branded HTML Report
Prioritized Action Plan
Algorithm Health Checklist
Catalog Optimization Notes
30-Day Quick Win Plan
60-Min Debrief Call
Trusted by 50+ brands since 2022